27 January 2026 – Leading regulated digital prime broker GCEX (GCEX Group) has appointed Carmen Tan to lead GCEX MENA. Based in Dubai, Carmen will focus on spearheading growth opportunities for the VARA regulated entity and delivering exceptional service to institutional clients. As a fluent Mandarin and Cantonese speaker, Carmen’s remit extends beyond Managing Director of the MENA region to also drive market expansion in Asia.
Carmen Tan is a growth strategy expert with experience from both the crypto and FX industries. She joins from CoinW Exchange in Dubai where, as Global Strategy & Growth Manager, she systematically scaled each of her own-sourced institutional clients, - while managing a team of eight senior institutional sales professionals to accelerate growth across the Middle East, Europe and South East Asia. Just over one year later, she was appointed as Chief Communications Officer, where she significantly boosted user conversion metrics and represented the company as a key note speaker and panellist at major blockchain and crypto industry events. Prior to CoinW, Carmen spent almost two years at MultiBank Group, latterly as Regional Marketing & Growth Lead, based in Dubai, with a focus on expanding the institutional client base across Asia.
Carmen is passionate about the importance of operating robust processes within a regulated framework, and has completed rigorous training and qualifications in Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) compliance.
Lars Holst, Founder and CEO, GCEX commented, “Carmen has delivered impressive results and built very strong networks in both the MENA and Asia regions. We are delighted to welcome her to the team to help us deliver our ambitious growth plans and strengthen our position as a trusted, regulated digital prime broker for institutional and professional clients worldwide.”
Carmen Tan said, “I first came to know GCEX while working at MultiBank, a long-standing GCEX client, and this gave me real insight into the strength and credibility of both the team and the offering. This is an excellent time to be joining GCEX - institutions are now recognising crypto as a legitimate asset class, and market infrastructure and custody standards have matured significantly. GCEX’s regulated, risk-averse approach strongly aligns with my own values. My focus will be on governance and growth, working closely with Lars to build a dynamic, scalable team and position GCEX as a market leading digital asset prime broker in the region.”
GCEX Group empowers institutional and professional clients to access deep liquidity in CFDs on digital assets and FX, alongside spot trading and conversion of digital assets. The company also offers a comprehensive range of Forex brokerage and crypto-native technology solutions under its XplorDigital suite. XplorDigital features, its recent XplorDigital App, innovative plug-and-play solutions, ‘Crypto in a Box’ and ‘Broker in a Box’ which encompass technology-agnostic platforms - supporting regulatory requirements - covering trusted custody solutions, staking solutions, tier 1 and deep liquidity, connectivity to the biggest price makers, advanced risk management, and innovative technology partnerships.
Headquartered in London, with multiple offices across the globe, GCEX is regulated by the UK’s FCA, is authorised and regulated by the Danish Financial Supervisory Authority (Finanstilsynet) as a Crypto-Asset Service Provider under the EU Markets in Crypto-Assets Regulation (MiCA) and as a Currency Exchange and has a Virtual Asset Service Provider license by the Dubai Virtual Assets Regulatory Authority. True Global Ventures are investors in GCEX.
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